Privacy policy
Last updated: August 10, 2026
This Privacy Policy describes how Why Shelf ("we", "us", or "our") collects, uses, and discloses your personal information when you visit or make a purchase from our website.
Information We Collect
When you visit our store, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device.
Additionally, as you browse the site, we collect information about the individual web pages you view, what websites or search terms referred you to the site, and information about how you interact with the site.
When you make a purchase or attempt to make a purchase, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number.
How We Use Your Information
We use the information we collect to:
- Fulfill orders, including processing payment, arranging shipping, and providing you with invoices and order confirmations
- Communicate with you regarding your order or account
- Screen orders for potential risk or fraud
- Provide you with information or advertising relating to our products or services, in line with the preferences you have shared with us
- Improve and optimize our website
Sharing Your Information
We share your personal information with third parties to help us use it as described above. For example, we use Shopify to power our online store. We also use payment processors, shipping carriers, and analytics providers who have access to the personal information needed to perform their functions.
We may also share your personal information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
Behavioral Advertising
We use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. You can opt out of targeted advertising through the settings offered by the platforms you use, or through industry opt-out portals such as the Digital Advertising Alliance.
Do Not Track
We do not currently respond to "Do Not Track" signals.
Your Rights
If you are a resident of the European Economic Area (EEA), you have the right to access, correct, update, or request deletion of your personal information. You may also have the right to object to the processing of your personal information, ask us to restrict processing, or request portability of your personal information.
If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion of your personal information, and the right to opt out of the sale of your personal information. We do not sell personal information.
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.
Cookies
We use cookies to maintain your session, remember your preferences, and understand how you interact with our site. You may adjust cookie settings through your browser at any time.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.
Contact Us
Why Shelf
Email: support@whyshelf.com
Phone: +1 559 508 2300